The stunning Dolomiti ski area of Val Gardena will burst into the winter season with an 18m euro 10-seater gondola to whisk skiers and boarders to the highest peaks.
The watchwords of comfort, safety and performance are key for wintersports fans and the new lift delivers just that.
The new Piz Seteur gondola with heated seats is at Selva di Gardena and replaces a 20-year-old four person chairlift to give improved access to the popular Sellaronda ski circuit - a 42 km tour around the Sella peaks.
There are 77 cabins with heated seats on the new gondola, with the capacity of transporting 3,450 people per hour up 312 meters from 1,789m to 2,102m altitude.
Also new for 2017/18 is the improved and longer Furdenan drag lift at Ortisei and there are plans to build a new snow park at Furdenan.
Val Gardena is in an impressive UNESCO World Heritage site in northern Italy. Its winter season opens on 6 December when Christmas festivities will already be in full swing. The valley - with the villages of Ortisei, Selva di Gardena and S. Cristina - will be festooned with lights and markets for five weeks.