Ischgl in the TV spotlight

Ischgl in the TV spotlight

The top Tirolean resort of Ischgl has become one of the first ski resorts to have a fully storyboarded and directed TV advertisement screened in Britain.

The top Tirolean resort of Ischgl has become one of the first ski resorts to have a fully storyboarded and directed TV advertisement screened in Britain.

The 30-second ad, which cost a six-figure sum to make, is being shown on TV stations including Sky News, Sky Sports News, MTV, Discovery Travel and Living, E4 and Eurosport during a three-week campaign.

"Showing this movie-quality ad on British TV is an exciting step for us and demonstrates our commitment to the UK ski market," said Ischgl's Tourist Office Director Andreas Steibl. "Skiers and boarders from the UK are highly valued by Ischgl and the numbers coming to our resort have been steadily increasing. They are obviously very impressed by what they see, too, because we are experiencing an increasingly high level of repeat bookings.

"Ischgl has become a very cosmopolitan and fashionable resort, with some of the best slopes as well as the best hotels in the Alps, and such a stylish TV ad emphasises this image. We hope to welcome many more British holidaymakers to Ischgl."

The ad, for which special sets were built for office scenes, and which features more than 20 actors, demonstrates Ischgl's upmarket feel - as well as ease of access, with a short transfer from Innsbruck airport, served by carriers including British Airways and easyJet.

Ischgl, in the Paznaun Valley in the west of Tirol, is served by British tour operators including Inghams, Crystal, Ski Total, Neilson, Ski Independence and First Choice.

It is renowned for its first class skiing and snowboarding with 238 kms of groomed piste, plus lively après-ski and nightlife. The five month long snowsure winter season is launched and closed by big name open air concerts. This season's launch at the end of November featured Beth Ditto and her Indie rock group Gossip and it has just been announced that US band The Killers will perform on Saturday 30 April, on the penultimate day of the season.

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