Ski-write broke its own record for the amount of media coverage in one month with 79 online and print cuttings for Ischgl alone.
Ski-write broke its own record for the amount of media coverage in one month with 79 online and print cuttings for Ischgl alone. The huge snowfalls caused mass media interest, following The Alps' snow-drought at the beginning of the ski season. Exclusive and extensive resort reports were also published in the UK media, adding substance to the snow news stories making the headlines.
Resort reports from press trips were published in The Sunday Telegraph, Bristol Post, Bournemouth Daily Echo, Star magazine, the Jewish Chronicle, Time & Leisure magazine and TNT magazine. The snowfall story grabbed the attention of almost every national newspaper including The Times, Daily Telegraph, Daily Mail, Daily Express, The Sun and Daily Mirror.
On a lighter note, Ischgl's annual Shapes in White snow sculpture exhibition was a great showcase for the incredible snowfall. Focusing on the Welsh Dragon exhibit proved a sure hit with ski magazines and websites. PlanetSKI, Where to Ski & Snowboard and Fast Track Ski to name just three websites which carried the story and image.
Over in Cortina d'Ampezzo, we achieve good coverage from a press release in InTheSnow magazine.
Publication also this month for features by Ski-write's travel writer Rob Freeman - a ski boot camp in Alberta, Canada, on the Daily Telegraph's online travel pages; the Swiss resort of Davos in The Times; an interview with former Winter Olympics skier Di Lewthwaite (then Diana Tomkinson) in The Skier & Snowboarder magazine.