X Factor judge Simon Cowell knows a good thing when he sees it - and he will spend the rest of the winter overseeing the superb snowsure slopes of Ischgl in Austria's Tirol.
His beaming smile is an overwhelming endorsement of the thrilling snow conditions that skiers and boarders are enjoying on Ischgl's extensive 238kms of groomed runs this season.
Mr Cowell has the reputation for being a larger than life character - and now he really is, for a 4m snow sculpture of his head is on show on Ischgl's slopes.
He is gracing the pistes courtesy of English brothers Justin and Simon Scott, who have taken part in the resorts Shapes In White snow sculpture exhibition 11 times out of the 22 years it has been held.
Ischgl is quite a change of scene for gardener and tree surgeon Justin, from Driffield in Yorkshire, and Simon, a sales director from Acle in Norfolk.
We enjoy taking part, said Justin.
The hospitality in Ischgl is fantastic.
The Scott brothers were one of ten two-man teams to take part in the exhibition, entitled Casting Shows.