Sue & Rob Freeman
+44 (0)7821 468254
+44 (0)7793 226642
Sue cut her professional teeth on a regional evening newspaper and has put her well-earned journalistic skills to expert use in the world of public relations. Working for a range of clients has meant she is well equipped to handle all aspects of PR for mountain resorts - both in winter and summer - from running press trips, writing press releases and organising promotional events to crisis management and co-ordinating advertising campaigns.
She has a good eye for a story and understands the timescales and pressures of a demanding editorial office, so tailors news releases accordingly.
Accuracy, efficiency and tenacity are key for Sue.
She also has a deep passion for the mountains. She fell in love with skiing aged 14 on a school trip, although it was another ten years before her second trip. Sue believes that the mountains offer an invigorating and refreshing environment for all. You don't have to be an expert skier to appreciate the mountains - and Sue is proof of that, for despite the many ski trips she has taken all over the world, she still describes herself as an intermediate skier, happiest cruising on a red run under a clear blue sky. And in summer, walking across meadows, stopping to marvel at the tiny Alpine flowers and listening to the marmots calling to each other.
Sue has an impressive contacts book of writers and knows who to target for which press trips and stories. The results are superb media coverage for her clients.